Shunned By Radio, Hard Rock Is Still Alive And Well In America
Two hard rock bands, one young and one old, walk into a bar. The bartender asks to see the older band�s ID. �Welcome,� she says. �I loved your music when I was a college student in the 90s.� The younger band hands the bartender its ID. �Sorry,� she says, fiddling with the knob on her FM radio, �you�re far too young to be in here. Go get a few radio hits and come back in a decade or two.� Ghost BC, a.k.a. Ghost, one of the few metal bands with songs popular at both Pandora and hard rock stations. Such is the dilemma for young hard rock and metal bands. Radio has all but turned its back on the hard rock and metal stars of tomorrow. It�s a shame. Radio has remained the most common source of music discovery, according to numerous surveys over the years. The old-fashioned format is tied with friends/family at 68 percent, according to Edison Research and Triton Digital . Where do fans of metal and hard rock go for new music? Not commercial radio. Metal, and its umbrella genre, h...