China's Digital Music Industry Is Booming and Everyone Wants to Join in the Beat
Chinese streaming service provider QQ Music is one of the most successful companies riding the current digital music boom. (Photo : YouTube) Major Chinese and international music labels are starting to recognize the potential of digital music distribution and are now in a race to get the most out of the boom. The development was made apparent during a gathering of prominent music industry players in Beijing on July 25.Among those present were Sony Music, Universal Music, and Warner Music, China Entertainment News reported. One of the main points of discussion in the event was the growth of the Chinese digital music industry. According to the data provided by the International Federation of the Phonographic Industry, digital music sales in China has grown by as much as 83.8 percent in 2015, posting revenues of $170 million. Among those companies that have successfully ridden the boom was QQ Music, a digital music service platform operated by Tencent, one of China's main in