YouTube Loses US Music Streaming Dominance As Subscription Plays Jump 124%
People paying for the likes of Spotify and Apple Music played more music streams in the US last year than users of YouTube � in a dramatic market reversal. That�s according to the latest data from trusted market monitor BuzzAngle � whose stats show that digital video music streams grew by just 7.5% in the year. By contrast, audio on-demand services saw streams on their platforms grow by a whopping 82.6% � from 137.29bn in 2015 to 250.73bn in 2016. That was enough to comfortably overtake digital video, which attracted 181.31bn music streams in 2015, up 7.5% on 168.59bn in 2015. (Obviously, two related players completely dominate this field. So for �digital video� you can largely read �YouTube and Vevo�. And before you ask� BuzzAngle�s tally includes both premium content and identified tracks attached to YouTube user-generated-content.) Ad-funded on-demand streaming volume only grew 14.3% , up to 59.36bn from 51.96bn year-on-year. Ad-funded on-demand streaming volume only...